NSSF Blog

When it comes to building loyalty with his Millennial customers, Paul Bastean, Director and part owner of Ultimate Defense Firing Range & Training Center (UD Range) in St. Peters, Missouri, has a unique way of looking at this enigmatic group that is paying off in new and repeat business. “We’re not even trying to sell […]

The post Selling to Millennials Part 2 — Creating An Experience appeared first on NSSF.

Spotlight On the 2018 Firearms Industry Compliance Conference Attention all FFL retailers, are you interested in learning what changes are coming for background check technology and how it will impact your over the counter firearm sales?  Join Jill Montgomery, Senior Liaison Specialist, FBI NICS Division and executives from Orchid Advisors on Thursday, May 17 as […]

The post The Future of NICS Technology appeared first on NSSF.

The Vermont General Assembly’s House Judiciary Committee this week considered state legislation that, among other things, could ban semi-automatic firearms and certain ammunition magazines as well as start a 10-day waiting period for the purchase of a firearm. Vermont is one of the five safest states in the nation…without unneeded gun control laws on the […]

The post Vermont Action Alert appeared first on NSSF.

When Mark Glavin decided to switch careers and pursue his vision of opening a female-friendly firearms range in Elgin, Illinois, he knew deep down that there would be many hurdles along the way. But Glavin is no stranger to hard work or tackling obstacles. He knew from the start that he should enlist the help […]

The post Building Security From the Ground Up appeared first on NSSF.

NEWTOWN, Conn. – The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms, ammunition, hunting and shooting sports industries, praised today’s passage of H.R. 4909, the STOP School Violence Act of 2018, introduced by U.S. Rep. John  Rutherford (R-Fla.). The legislation passed the U.S. House of Representatives in an overwhelming bipartisan majority. Identically-titled […]

The post NSSF Praises U.S. House of Representatives Passage of STOP School Violence Act appeared first on NSSF.

NEWTOWN, Conn. – A U.S. District Court for the District of Massachusetts judge has denied state Attorney General Maura Healey’s motion to dismiss the lawsuit brought by four federally-licensed Massachusetts firearms retailers and the National Shooting Sports Foundation (NSSF), the trade association for the firearms and ammunition industry, challenging the overreaching “Enforcement Notice” issued by […]

The post U.S. District Court Denies Mass. A. G. Healey’s Motion to Dismiss Suit against Overreaching ‘Enforcement Notice’ appeared first on NSSF.

Legislative responses are pouring in to make America’s schools safer and prevent tragedies such as we’ve witnessed in Parkland, Fla., Sutherland Springs, Texas and Las Vegas. Some new laws have already enacted been in state capitals. Others are being proposed in Congress and being put forth by the White House. Before we apply answers, the […]

The post Ask the Right Questions to Get the Right Answers appeared first on NSSF.

Ultimate Defense Firing Range & Training Center (aka UD Range) in St. Peters, Missouri, may have cracked the ultimate nut on attracting and retaining Millennial customers with its common-sense approach to this uncommon group of target shooters. The facility has a staff of 32, is located on the northwest outskirts of St. Louis and offers […]

The post Selling to Millennials Part 1 — It’s about Options appeared first on NSSF.

Profile of an FFL Burglary I have received many questions from members asking about the continued frequency of gun store burglaries by gangs that have been reported around the country. The perpetrators all seem to fit a similar mold, in which, wearing hoodies, they brazenly smash through glass storefronts and firearms showcases. In addition to […]

The post Profile of an FFL Burglary appeared first on NSSF.

In previous articles, I’ve explained the importance of training offerings that support your niche market as a firearms range. I’ve also discussed the immeasurable benefits to creating a level of excitement in every class. In this article, I want to provide insight and guidance to creating a basic pistol class that delivers all the elements […]

The post Insights to Curriculum Development: Building a Basic Pistol Course appeared first on NSSF.

“From the Counter” is the NSSF real-time industry perspective from firearm retailers across the country. Our goal is to identify and highlight innovative market strategies to help retailers compete more successfully. Lessons learned will be drawn from an array of regions with diverse market economies in an era of political change. This month, hot on […]

The post From the Counter: Shedhorn Sports appeared first on NSSF.

LAS VEGAS — On the heels of the recent and extremely successful 2018 SHOT Show, the National Shooting Sports Foundation® (NSSF®) and Sands Expo have announced a two-year extension of their current agreement, which will keep the Shooting, Hunting and Outdoor Trade Show at the Sands Expo through 2027. “Las Vegas and the Sands Expo […]

The post SHOT Show to Remain at Sands Expo through 2027 appeared first on NSSF.

The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, is pleased to announce that it has awarded its highest Five-Star rating for range excellence to Ultimate Defense Firing Range and Training Center.

The post Ultimate Defense Firing Range and Training Center Earns NSSF Five-Star Range Rating appeared first on NSSF.

A new report from the gun control advocates at the Center for American Progress is making headlines recently. The report argues that U.S. guns are to blame for violence in other countries. Not Mexican gangs or drug cartels, rather, the legal purchase of firearms, as protected by the Constitution, is to blame for the societal […]

The post Let’s Not Follow Mexico’s Gun Control Example appeared first on NSSF.

Welcome to NSSF’s column for firearms range owners, managers and staff. “Behind the Firing Line” works to accomplish two things. First, it recognizes ranges that have met the stringent requirements necessary to achieve an NSSF Star rating for excellence. Second, it works to explain how these ranges met specific criteria within the Star-Rating Range Program, […]

The post Behind the Firing Line: OnTarget’s Community Giving Impacts the Bottom Line appeared first on NSSF.

How would you discreetly summon the police if approached at gunpoint when opening your store? If you replied, “I’d just key in my alarm system duress code,” you’d have the right strategy in place. Unfortunately, this function on your alarm panel is often underutilized, often inactivated, forgotten over time or simply not practiced during table-top […]

The post Do You Know Your Duress Code? appeared first on NSSF.

By all accounts the 2018 SHOT Show was a huge success. In fact, while we were on location in Las Vegas many of you told us that this was the best show yet for your company. That has been reinforced by an unusual number of unsolicited emails we have received since returning from the show. […]

The post It Takes A City — And So, So Much More appeared first on NSSF.

Former Army Ranger sniper team leader Ryan Cleckner runs through his process for sighting in a new rifle in real-time and delivers several other shooting tips in the process. Watch and share more tips from Ryan and NSSF. Ryan Cleckner is a best-selling author of the Long Range Shooting Handbook and is currently a practicing firearms attorney. Filmed at […]

The post NSSF Video: Real-time Rifle Zeroing with Ryan Cleckner appeared first on NSSF.

NEWTOWN, Conn. — In response to the rising number of gun thefts from vehicles, the National Shooting Sports Foundation has produced a brochure designed to remind gun owners to take precautions if they must leave a firearm in their car or truck for any period of time. The “Firearms Safety in Vehicles” brochure joins NSSF’s […]

The post Preventing Thefts of Firearms from Vehicles, a New NSSF Brochure appeared first on NSSF.

One of the most common themes among the gun control crowd is that the Centers for Disease Control and Prevention (CDC) isn’t allowed to do research on gun violence. We have of course responded repeatedly to this myth and continue to remind these groups that the criminal misuse of firearms is not a matter of […]

The post Taking the Temperature of Urban Violence appeared first on NSSF.