NSSF

Atlanta Democratic Mayor Keisha Lance Bottoms soared to the national spotlight following her speech to her city’s rioters and looters to “Stay home!” earlier this year. Democrats took notice and she’s on the short list as a candidate to be presumptive 2020 Democratic nominee Joe Biden’s running mate. She joined Moms Demand Action’s Shannon Watts […]

The post Atlanta Mayor Brings Gun Control Credentials to Moms Demand Veepstakes appeared first on NSSF.

NEWTOWN, Conn.—NSSF®, the firearm industry trade association, is pleased to announce that it has launched a fundraising campaign to benefit the American Red Cross. The fundraiser is the newest component of NSSF’s Gun Owners CareSM initiative. NSSF launched the Gun Owners Care initiative at the 2020 SHOT Show® to gather together the voices of the firearm-owning public […]

The post NSSF Launches American Red Cross Fundraiser appeared first on NSSF.

NSSF® launched our Gun Owners CareSM initiative at the 2020 SHOT Show® as a way to gather the voices of the firearm-owning public and show our country that American firearm owners are good people doing good things for their families, their friends, their neighbors and their communities. The initiative was well-received and gained immediate traction with members […]

The post Showing We Care: Support the Lifesaving Work of the American Red Cross appeared first on NSSF.

Throw out the stereotypes on American gun ownership. They’re just wrong. Against the backdrop of historically high firearm sales, one major theme is shattering misconceptions that America’s gun owners are “old white men.” A surge in gun buyers across the country in 2020, more than 2.5 million since March alone, has boosted the diversity of […]

The post Diversity in Gun Ownership Nothing New to Firearm Industry appeared first on NSSF.

Head Mom Shannon Watts has a new demand. When America is done giving up their guns, she wants police to go next. Shannon Watts, head of the Michael Bloomberg-funded Moms Demand Action, told Fortune magazine that, “Police violence is gun violence.” Watts has dropped a lot of outrageous remarks, but this is beyond the pale. […]

The post Moms Demand No Cops and No Guns appeared first on NSSF.

Gun control activists are lining their pockets with taxpayer-funded coronavirus economic relief while at the same time paying millions to antigun candidates who would crush the Second Amendment rights of American citizens. The difficulty is deciding which is more infuriating, the wanton abuse of taxpayer-funded support for small businesses or the audacity of the Brady […]

The post Gun Control Grabs Taxpayer Protection Funds to Fund Antigun Candidates appeared first on NSSF.

Let’s face it. Not everyone’s a creative genius. But keeping your customers interested in the products and services you offer—and drawing the interest of people who should be your customers—requires being creative on some level. When it comes to marketing your FFL or range through today’s many social media channels, creativity in the content you […]

The post No Time for Content Creation? Let Your Fans Do the Work for You appeared first on NSSF.

Welcome to NSSF’s third installment of event ideas to make this August’s National Shooting Sports Month® a success. Our last column talked about the “Get to Know Us Open House,” a super idea for ranges and FFLs where larger gatherings are allowed. Today, let’s discuss a promotion workable even for businesses with the tightest public-gathering […]

The post National Shooting Sports Month 2020 Event Insider No. 3: Hosting a Canned Goods Drive appeared first on NSSF.

NEWTOWN, Conn. – NSSF®, the trade association for the firearm industry, lauded the decision of the U.S. State Department’s Directorate of Defense Trade Controls (DDTC) to rescind the 2002 policy that blocked the export of firearm suppressors to overseas markets. NSSF has championed the effort to remove the policy which has only harmed U.S.-based suppressor […]

The post NSSF Welcomes State Department Removing Obstacles to Suppressor Exports appeared first on NSSF.

“Gun clubs need to be warm, friendly and inviting,” says Skip Smith, General Manager of Drake Landing in Fuquay-Varina, North Carolina. “You need your base of regular shooters and members, but you also need to attract new shooters. If those new shooters don’t feel welcome and if they don’t have fun, they will find something […]

The post NSSF’s First Shots Clay Targets Turns First-timer Clay Busters into Return Shooters appeared first on NSSF.

Big city mayors must have a standard checklist in the back of their press briefing binders. That page would have one entry that would read: “When your failed policies create chaos, blame guns.” It would sound ridiculous, but that is what is happening. Crime is skyrocketing in New York City, Chicago, Atlanta and Seattle. Those […]

The post Mayors Play Blame Game as Lawlessness Grows appeared first on NSSF.

The most successful social media accounts are the ones that find, engage and cultivate their superfans. What’s are “superfans?” Superfans are the people who comment on and share everything you post. That does not mean your aunt or other relative who share your content because they love you—that’s actually the opposite of what you want. […]

The post Social Media’s Superfans—Growing Your Brand for You appeared first on NSSF.

Amazingly, a new “study” is making headlines, despite the fact that it relies on obviously faulty assumptions, irrational methodology and has not been peer-reviewed. The authors cite themselves as support for spurious statements like “Surges in firearm purchasing…have been well documented in association with mass shootings and significant political events and are followed by population-level […]

The post Do Americans Have Excess Freedom? appeared first on NSSF.

Guns are flying off the shelves these days, but at the same time the most important commodity in the firearms marketplace is free and invaluable: That’s responsible and safe firearm ownership. “It’s important that we all understand the responsibility,” explained Jon Ogawa of Grandpa’s Pawn and Gun in Longmont, Colo., in a recent WAMU report. […]

The post Guns Are Selling, but Gun Safety is Priceless appeared first on NSSF.

The Ambassador Academy sailed through its second successful class despite having to reschedule over the COVID-19 pandemic. Originally slated to take place in march, organizers for the event took their cue when USPSA rescheduled its Multi-Gun Nationals for June 14-15, rebooting the Academy for June 6-10. The Academy is a five-day program for firearm industry […]

The post The 2020 Ambassador Academy was a Success appeared first on NSSF.

Want to celebrate America’s independence like a Founding Father? Consider getting to a range. It’s what they would have wanted. The celebration of America’s independence, self-determination and revolutionary spirit is rooted in a heritage of responsible firearm ownership. John Adams, a signer of the Declaration of Independence and later the second President of the United […]

The post Independence Day Celebrates America’s Firearm Heritage appeared first on NSSF.

“The Stakes Have Never Been Higher.” Nearly three years ago, House Minority Whip Steve Scalise (R-La.) survived an attack by a deranged criminal misusing a firearm. That horrific event shocked the nation. For the Louisiana Congressman, though, it steeled his resolve. This next election is crucial for the firearm industry and Second Amendment rights. “The […]

The post Whip Scalise Shoots Straight with Firearm Industry appeared first on NSSF.

NEWTOWN, Conn.—NSSF®, the firearm industry trade association, is pleased to announce that it has formed a partnership with the Scholastic Shooting Sports Foundation (SSSF) to promote NSSF’s First Shots® program and +ONESM Movement initiatives through SSSF’s family of teams and their home ranges. SSSF is a 501(c)(3) public charity that oversees all activities of its two […]

The post NSSF Partners with Scholastic Shooting Sports Foundation on First Shots, +ONE Efforts appeared first on NSSF.

There’s an encouraging trend happening now that will benefit America’s public lands and bring together generations of outdoor enthusiasts. People are hunting. It’s a welcome trend that could steer conservation for generations. Firearm purchases in America reached record levels in 2020. Millions are first-time buyers, jumping off the fence and exercising their Second Amendment right […]

The post More Americans Hunting Through Coronavirus Crisis appeared first on NSSF.

Ongoing Support Aids in Efforts to Educate First-time Gun Buyers and Builds on 2019 Results NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has renewed its premiere sponsorship of NSSF’s Project ChildSafe® program for 2020. The continued sponsorship enhances previous partnerships between […]

The post Vista Outdoor Renews Sponsorship of NSSF’s Project ChildSafe appeared first on NSSF.