NSSF

Editor’s Note: This op-ed appeared in The Federalist on June 4, 2019 and is republished here with permission. Saleforce.com recently, and very quietly, updated the software giant’s acceptable-use policy and it’s sending the reverberations through the firearms and technology industries. It’s Operation Chokepoint all over again, except it’s coming from a select few technology insiders […]

The post Saleforce.com’s discrimination against the firearms industry isn’t capitalism at work. It’s a threat to our rights. appeared first on NSSF.

U.S. Congressman Eric Swalwell (D-Calif.) might be gunning to outdo President Barack Obama’s “best gun salesman” title. That’s right. He’s at it again, reminding every law-abiding gun owner and potential voter of what’s truly at stake in the next election. Rep. Swalwell reiterated his threat of mass gun confiscation this week. He aired this threat […]

The post Eric Swalwell Lays Naked Gun Control’s True Ambition appeared first on NSSF.

In my last article, I made the argument for placing ads on Facebook and utilizing its Business Manager to improve their effectiveness. Let’s talk now about to get the most out of that investment. You can reach people for marketing purposes using Facebook ads in three primary ways: Borrow or Rent the Access to People […]

The post Three Ways to Reach More of the Right People with Facebook Ads appeared first on NSSF.

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that it has selected five recipients to receive a portion of 2019’s $100,000 grant allotment provided by the NSSF Hunting Heritage Trust. The recipients of and the projects to which the grants will be applied […]

The post NSSF Announces 2019 Hunting Heritage Trust Grant Recipients appeared first on NSSF.

Over the weekend, the governor of California managed to use the tragic incident in Virginia Beach to score cheap political points. Here are the facts, as reported: The shooter legally purchased both handguns he used in this criminal attack. Newsom’s take: “We just don’t need background checks on guns, we need background checks on every […]

The post Newsom Makes News by Not Making Sense appeared first on NSSF.

Firearms Safety Program Highlights Resources for Gun Owners during National Safety Month NEWTOWN, Conn. – Project ChildSafe®, a program of the National Shooting Sports Foundation®, is making a national call to action urging firearms owners to make safe firearms storage a priority this summer and beyond. To help reinforce this effort, Project ChildSafe provides a […]

The post Project ChildSafe® Emphasizes Gun Safety as Summer Kicks Off appeared first on NSSF.

President Donald Trump’s nominee to lead the Bureau of Alcohol, Tobacco, Firearms and Explosives has a record of no-nonsense support for the rule of law that clearly extends to respect for the Second Amendment and the firearms industry. Chuck Canterbury is the President of the 350,000-strong Fraternal Order of Police who would bring to the […]

The post ATF Director Nominee on the Record for Protecting Second Amendment Rights appeared first on NSSF.

Nothing is more influential and more important for lawmakers than to hear directly from their constituents. That’s why I couldn’t have been more proud of the 70 attendees from across the firearms and ammunition industries for joining together this week to make NSSF’s annual Fly-In a success. Representatives from over 40 firearms manufacturers assembled in […]

The post Firearms Industry Heads to Capitol Hill appeared first on NSSF.

Weak links can exist anywhere. Andy calls in sick, and while Alex is on the job, she isn’t trained to cover Andy’s duties. Neither one of these people would be considered the weak link, rather it’s the lack of a procedure in place to have someone instantly step in and adequately cover Andy’s tasks while […]

The post Industry Summit Hot Topic: No Room for Weak Links appeared first on NSSF.

NEWTOWN, Conn. — The total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $52.1 billion in 2018, a 171 percent increase, while the total number of full-time equivalent jobs rose from approximately 166,000 to almost 312,000, an 88 percent increase in that period, according […]

The post Firearms Industry Economic Impact Rises 171% Since 2008 appeared first on NSSF.

The Range of Richfield only recently started hosting NSSF First Shots® events, but already range owner Jim Babiasz has formed some pretty strong opinions about the program. “First Shots has been wonderful for us. It helps us grow, period,” he states emphatically before going on to explain in more detail how First Shots events are […]

The post First Shots Helps The Range of Richfield Grow appeared first on NSSF.

NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms, ammunition, hunting and shooting sports industries, awarded U.S. House of Representatives Minority Whip Steve Scalise (R-La.) the 2018 Legislator of the Year at the organization’s annual dinner in Washington D.C., coinciding with the firearms industry’s annual Congressional Fly-In. “We honor […]

The post NSSF Honors U.S. Rep. Scalise as 2018 Legislator of the Year appeared first on NSSF.

After listening to a few podcasts, you might have asked yourself if should you take advantage of this platform as a marketing tool of your business. Not only can this specific form of social media further engage current customers and enhance your business as their go-to resource, but podcasts can also quickly become a vehicle […]

The post Could Podcasting help your Business? appeared first on NSSF.

Last Friday, U.S District Judge Roger Benitez answered the existential question of whether a half-loaded magazine was half full or half empty. Judge Benitez said freedom comes in a fully-loaded standard capacity magazine. The judge delivered Californians a decisive victory when he enjoined a state law that unconstitutionally banned firearm magazines from holding over 10 […]

The post Making Standard Magazines Great Again in California … For Now appeared first on NSSF.

Legislation Protects Firearms Industry from Corporate Discrimination NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the firearms industry trade association, applauded the introduction of H.R. 2079, the Freedom Financing Act in the U.S. House of Representatives by Congressman Roger Williams (R-Texas). The legislation would ensure large financial institutions cannot deny service to certain constitutionally-protected […]

The post NSSF Applauds U.S. House of Representatives Introduction of Freedom Financing Act appeared first on NSSF.

Vision is incredibly important in every aspect of our lives. That includes our business lives. Indeed, icons in any industry are often referred to as “visionaries.” For me that word conjures to mind Elon Musk and his space projects or Steve Jobs introducing the iPhone. Those tech entrepreneurs and business titans had visions for themselves, […]

The post 20/20 Vision appeared first on NSSF.

Recreational shooters in Mississippi are the beneficiaries of the newest public-private partnership that’s opening up more public shooting ranges. The McIvor Shooting Facility opens April 6 in Sardis, Miss., adjacent to the Charles Ray Nix Wildlife Management Area. It offers wingshooters, as well as rifle and pistol marksmen, a chance to shoot at a state-of-the-art […]

The post Mississippi’s Newest Public Range Shows Industry, Corporate Partnerships appeared first on NSSF.

Editor’s Note: This essay originally appeared in The Federalist. When general and admirals speak, veterans like me tend to listen. That’s why I perked up at a recent letter signed by 13 retired officers for the political gun-control group Giffords Veterans Coalition. That letter advised Congress that passing background checks that ban private gun sales […]

The post Gun Control Generals Try to Pull Rank appeared first on NSSF.

‘Molly’s Mischief’ and ‘Not Cool, Kyle’ teach students from kindergarten to 6th grade to ‘Stop! Don’t touch! Get away! Tell an adult!’ NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®) has partnered with the National Crime Prevention Council (NCPC) to produce two new firearms safety videos starring McGruff The Crime Dog® and his nephew […]

The post The National Shooting Sports Foundation® and the National Crime Prevention Council Release Two New ‘McGruff® Gun Safety’ Videos for Young Children appeared first on NSSF.

NEWTOWN, Conn., and NAPERVILLE, Ill. – Vista Outdoor, a world leader in commercial, law enforcement and military ammunition and hunt/shoot accessories, has become a Silver Sponsor of the National Shooting Sports Foundation’s (NSSF®) Project ChildSafe® program. The sponsorship enhances previous partnerships between the two organizations and advances their shared goal of promoting safe firearms handling, […]

The post Vista Outdoor Becomes Silver Sponsor of NSSF’s Project ChildSafe appeared first on NSSF.